With a history that can be traced back through thousands of years, the exceptional quality and design innovation of Mediterranean jewelry are finally being recognized in the U.S.

Who couldn't use a little luck in life? Many cultures have centuries old methods for harnessing luck and warding off evil. Today our lives are enriched with stories and icons of luck.

beYond Treasure’s ‘LuckyEyes4u’ fashion jewelry series offers the fruits of several local artisans’ attempts to impart good luck in what some call "evil eye" jewelry, and some “guardian eye" jewelry. According to Narkis Alfi of beYond Treasure it's simply “Lucky Eyes for you!” jewelry. These pieces are all hand picked by Narkis during her travels in Europe and the Mediterranean basin while on missions as a political correspondent.

The "eye" that is prominent in many of these pieces is believed to draw the unwanted attention of evil eyes from the wearer's eyes to the eye depicted on the jewelry. In this way, the negative forces emanating forth from the eyes of evil beings are absorbed by the depicted eye, and not directed where they can cause harm. There are stories where the eye in the jewelry has shattered from such energy.

In Turkey this "evil eye" charm is called Nazar Boncuk (pronounced naa-ZAAR bone-jook). The Nazar Boncuk was born from the superstition that one person can cast a spell on another. Turkish artisans created a blue glass "eye" to look back at the spell-caster as if to say I know what you're trying to do and it's not going to work. While it has no religious connotation it is an enjoyable tradition and you'll often see it pinned on Turkish babies’ diapers and new brides.

beYond Treasure has been canvassing the streets of Jerusalem, Istanbul, Athens, Rabat and Cairo, for the past several years. Narkis, the driving force behind beYond Treasure, has made arrangements with local artisans from these places to collect and bring to U.S. the fruits of their modernized interpretation and upgraded design of the traditional good luck charms. These artisans have applied considerable handcrafting expertise to create fine jewelry from these icons that promise to protect the bearer from bad fortune and evil spirits.

According to Derya Tolgay, who works out of their atelier in Istanbul with her sister Nilgun, "The eye in our collection is made from glass crystal or handmade ceramics because those elements are known to thwart bad luck. We considered creating the eye of precious stones, but we didn't want to tempt fate."

Even those who are skeptical will be impressed with our line of LuckyEyes4u’s superb workmanship, colorful designs, and the rich color of its semi-precious and crystal stones.