Evil Eye products are extremely popular in the Mediterranean due to the belief that it helps ward off evil things and people. The most common ones being the ‘blue eye’, ‘the Hamsa’ and the ‘shield of David’.

What is the story behind the Evil Eye?

Professor Alan Dundes theorizes that the evil eye, which has a Middle-Eastern, Mediterranean, and Indo-European distribution pattern and was unknown in the Americas, Pacific Islands, Asia, Sub-Saharan Africa or Australia until the introduction of European culture, is based upon underlying beliefs about water equating to life and dryness equating to death. He posits that the true "evil" done by the evil eye is that it causes living beings to "dry up" -- notably babies, milking animals, young fruit trees, and nursing mothers. The harm caused by overlooking consists of sudden vomiting or diarrhea in children, drying up of milk in nursing mothers or livestock, withering of fruit on orchard trees, and loss of potency in men. In short, the envious eye "dries up liquids," according to Dundes -- a fact that he contends demonstrates its Middle Eastern desert origins.

As Dundes points out in support of this theory, evil eye belief is geographically spread out in a radiating ring from ancient Sumer, where it apparently got its start. It is mentioned in the Old Testament of the Bible and believed by modern Arabs, Jews, and Christians. The belief extends eastward to India, westward to Spain and Portugal, northward to Scandinavia and

Britain, and southward into North Africa. Although many people of European descent think it is universal, in fact China has no evil eye belief -- nor does Korea, Burma, Taiwan, Indonesia, Thailand, Sumatra, Vietnam, Cambodia, Laos, Japan, Australia (aborigine), New Zealand (aborigine), North America (native), South America (native), or any of Africa south of the Sahara. It is generally referred to by scholars as a Semitic and Indo-European belief. The Westernmost pre-Columbian outpost of evil eye belief was along the Atlantic coast -- Ireland, England, Scotland, Spain, Portugal, and France; the easternmost pre-Columbian outpost of evil eye belief was India.

The epicenter of currently active evil eye belief is in nations along the Mediterranean and Aegean shores, plus India and the South American countries most influenced by Spanish conquest. It is now a fairly widespread belief among indigenous people in Latin America. Colonialists also spread it to North America, Australia, and New Zealand.
 


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